Birkenhead Bid is Wirral’s first Business Improvement District (BID), set up with the support of local business to improve the promotion of Birkenhead as a visitor destination in four key areas:
- Cleanliness & attractiveness
- Safety & security
- Marketing & promotion
- Supporting business
Officially launched in April 2016, Birkenhead Bid aims to encourage visitors and greater investment in Birkenhead town centre and works with all business sectors to enhance the overall experience for visitors, shoppers and workers by making the BID area safer, secure, cleaner and more attractive.
Birkenhead Bid is a partnership between Wirral Chamber of Commerce, local businesses and Wirral Council, led by a private sector steering group representing a broad spectrum of businesses and key organisations in the town. Members include Wirral Chamber of Commerce, McEwan Wallace, Hillyer McKeown, McDonald’s, Marks & Spencer, Wirral Council, Wirral YMCA, Wirral Radio, Pyramids Shopping Centre, Smith and Sons and Wirral Globe.